Facebook Business – Stop Posting Photos on Facebook!

If your goal for your Facebook business is to drive traffic to your website…My message today: “Stop posting photos on Facebook!”Have you been told by the Facebook experts that posting photos on your Facebook business account is the way to drive traffic?The thing about listening to Facebook consultants and implementing their best strategies is that you have to stay current. Posting photos along with a link was a great strategy. But Facebook is an ever-evolving space that refuses to stand still. If you stand still, it will just pass you by.It’s not that there are problems posting photos on Facebook. But, you have to start by thinking about your goal for your Facebook business in the first place. Most people will tell you that it’s to get “more likes, comments, and shares.” And while that may be a good thing, ultimately, you want more traffic to your website – don’t you?I mean, it might be exciting to see one of your posts go viral, but if you’re not getting any traffic, then you’re not getting any leads, what’s the point?Why are photos so last year? Well, when the Facebook consultants suggested that posting photos was a great way to get traffic to your website, guess what? Everyone started posting photos! Now, your newsfeed is full of them. But are they really driving more traffic to your website?Here’s the latest from Josh at Post Planner regarding posting photos on Facebook…To prove my point I reached out to one of Post Planner’s power users, Fred Alberti (Director of Social Media at Salem Web Network), to get his opinion on which post type drives more traffic – links or photos.In July we began testing link updates instead of photo updates on some of our smaller pages. After favorable results we switched one of our big pages with 2.6M fans from photos with a link in the description to all link updates.This page generated 82% more pageviews to the website than the previous month.Did you read that?!!!82% more pageviews by posting pure links instead of posting photos with links in the caption!This is huge people!What to do now for your Facebook Business?Stop posting photos with links in the description!!!Instead, just post a regular status update with a link. When you do, the Title, Description, and a thumbnail image will populate in your post. Anyone who clicks on any one of those will be taken to your website! That’s a beautiful thing!And recently, Facebook changed to a new, wider format, so your post image will show up bigger in the newsfeed!So if your goal is to drive traffic to your website from your business Facebook page, your Profile, or even Facebook groups, just post your link. The image will show up almost as large as a photo would, and when people click on it, they will go directly to your website – where you want them!Checkout the Facebook Post Planner – it will save you hours a day in posting!Have a great day & stay positive!Joanne Bleiler
Wife, Mother, Teacher, Health & Fitness Enthusiast, Dog Lover, Online Marketing SpecialistLet’s connect!